Apart from early access and surprise give-aways, we share a bi-weekly journal of whats cooking up in our product labs. You can also be part of our community of skin enthusiasts on WhatsApp. Send a DM on +91 9448223333
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In pursuit of creating Clean-Label & Toxin-Free skincare, we eliminated "TheDIRTY30". These 30 types of harmful chemicals are either proven toxins or there is too little data to claim they are safe. Unfortunately, they are everywhere, in every skincare product, even in our favorites, seemingly safest products. Join us in building "Wellness Without DIRTY30"
helioSHEAR
Meet the All-Natural Sunblock Made with Zero Chemical UV Filters
Suncare, that keeps the skin supple and hydrated without needing frequent re-application
Eluxier is manifestation of common vision of two passionate pharmaceutical nerds, who share their curiosity for skincare and overall wellness.
Based on their research and serendipities, eluxier was born in 2021 to explore the intersection between toxin-free, clean-label and multi-functional skincare.
"We are not a revolution, but we are here to amplify the common sense in skincare. Our decades of pharma expertise has built our scientific rigor that resonates through our bold, unfiltered and upfront communication and also our deliberate ingredient selection".
I’m 45 years old female with extremely dry skin, age marks, and noticeable wrinkles. After using Sabi for 3 months, my skin has visibly transformed, it now feels deeply nourished, hydrated and the fine lines & wrinkles are visibly reduced. The texture is silky-smooth that gets absorbed beautifully, leaving no residue, just a healthy, dewy, first layer of moisturizing finish that lasts all day.
KhushbooProduct Manager (California, USA)
I’m a mom in late 30s. Melasma during my pregnancy had left dark spots on my face and neck. A simple addition of Sabi and helioSHEAR to my morning routine over last 6 months has helped even out the dark pigments and calmed my dry skin. My skin stays moisturized throughout the day. It gives me a dewy look that stays even without any makeup!
helioSHEAR is my family’s go to sun protection. Thanks to its clean ingredients, I use it on my daughter too.
JhelumEntreprenuer (Mumbai, India)
I have used the isoBiome and it is epic! It truly does moisturize for longer hours, especially a need for my super dry skin and it's safe on my Psoriasis too. Truly recommend this to anyone looking for a product that delivers on its promise ❤
KomalOperations Expert (Bengaluru, India)
I have been using helioSHEAR for 3 months. The texture of the cream is just perfect; it doesn't leave white cast on the face and gives NO chip chip look. Once you apply it, you are good to be outdoors for next 4-5 hours. Already using the second bottle. Worth the purchase.
DechenHR Leader (Bengaluru, India)
I used Sabi and isoBIOME for around 6 months and I am impressed by their efficacy. I can feel my skin is more elastic and radiant. Skin remained hydrated even after the whole day. Pigmentation also was reduced. I have used market leading products in the past but have never seen such consistent results (I have tried a few Korean brands as well). isoBIOME is like gold in a bottle.
What changed everything for us.
...That One Decision,
August 2021, we were auditing all the available skincare in the market and realized that almost all clean label claims, like "No-Parabens" "No- Sulphate" etc. had some other harmful ingredient hidden in their labels. Some even had these toxins named differently to disguise them as something safe or unrecognizable.
This triggered our curiosity to find out what all harmful chemicals are actually hiding in our everyday products.
Next two years went into rigorous research through product labels, peer-reviewed journals, MSDS (Material Safety Data Sheets), and the detailed manufacturing processes of the ingredients.
What resulted, was a shocking list of almost 500 harmful chemicals, out of which 280 are still being used regularly even in our everyday favorites from almost all well-known brands. We categorized them in 30 buckets and call them "TheDIRTY30".
In August 2023, we made-
the choice that defined our purpose.
We chose to eliminate these "DIRTY30" from eluxier's products.
Honestly, it was really difficult to make skin-pleasing, stable products without some of them, but that just firmed our rigor to look beyond and build something cleaner and toxin-free. Every failure took us one step closer to our promise and strengthened our resolve.
Finding hidden toxins in skin & hair care is still the core of our product research. We aspire to be in a place where customers could trust us with- "if it is on Eluxier Label, it must be safe". Maybe, someday "The DIRTY30" becomes "The DIRTY40", but it will still be a promise of slow and sustainable care with synergic and clean-label ingredients.
Toxin Free care
Toxin Free care
Eluxier is a promise of safety, efficacy and synergy.
We studied the harmful chemicals that are being used in everyday skincare products and categorized them as DIRTY30.
All Eluxier products are and will always be free from these harmful toxins and chemicals that are not thoroughly researched.
Pro Microbiome
Pro Microbiome
The biomimic ingredients of Eluxier, conserve and nurture the native microbiome of our skin and keep the harmful, disease- causing bacteria away.
the pH optimized skin-identical ingredients build a healthy microbiome that acts as the first layer of physical and immunological defense against all exposomes, even stress!
Skin-Identical
Skin-Identical
Eluxier products are inspired by skin's own biochemistry.
Our products are based on proprietary scientific platforms that mimic skin-native processes of hydration, moisturization and wound healing.
Read more about our Biomimic NMF in the product listing of Sabi that is based on one of our hydration platforms, "isoHYDRINE"
Ingredients Experts
Ingredients Experts
We are a team of mavericks that strive for better. Our cross-functional teams evaluate each ingredient against eight stringent parameters and published research (verified, peer-reviewed and triangulated)
The qualified ingredients further undergo tests for synergy and stability.
Our ingredients team is always in deep mess!, solving some curious case of new ingredient. Write to us if you wish to learn more about how we qualify our ingredients.
Community Curated
Community Curated
At Eluxier, everything we do is for our customers, with our customers.
Eluxier's community of skin enthusiasts are our inherent partners in our journey of new product exploration.
Every product we make, undergoes thorough evaluation and brutal feedback from them.
They are our biggest champions and most ruthless critics. None of our products are finalized unless approved by this community.
Eluxier products are possible because of this family and dedicated to them as well.
Forever against Cruelty
Forever against Cruelty
India banned animal testing of cosmetic products in 2014. Although its a legal compliance in India to not test products on animals, we go over and beyond to check on our vendors as well, that they also don't test the ingredients on animals.
We stand against cruelty, forever, firmly.
Responsible Sourcing
Responsible Sourcing
Our ingredients are our true heroes, and it takes a village to make it possible for us to get these materials timely, consistently and adhering to same agreed quality.
Our vendors are our key stakeholders in this journey.
We source our ingredients from a very small pool of trusted vendors, those who also align with our sensitivities towards clean-label, sustainable and synergic ingredients.
Curated by skin enthusiasts
Eluxier products are imagined and rigorously evaluated among 250+ skin enthusiasts across 9 countries.
Inherent bias for Safe and natural
Made with clean-label, toxin-free, synergic ingredients, thoroughly backed by scientific research.
Sustainability in everything we do
We follow rationally validated small steps to build a cyclical ecosystem right from conception to consumption.
sourcing from hand-picked vendors
Traceable sourcing from a small pool of vendors with similar sensitivity towards clean-label, toxin-free ingredients
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